Anadolu Efes Sports Club
Having the biggest share on spreading the love of basketball to masses in Turkey, Anadolu Efes Sports Club, formerly called Efes Pilsen Sports Club, was founded in 1976 under the presidency of Tuncay Özilhan after the take-over of Kadıköyspor. Finishing the season of 1976-77-Istanbul League and Second League Promotion and the season of 1977-78 without any loss and advanced to the 1st Division. In its first season in the First Division, the season of 1978-79, Efes Pilsen Sports Club finished with the championship and became the pioneer of basketball in Turkish Basketball history with many innovations.
In May 2011, the name of the club has been changed to Anadolu Efes Sports Club because of TAPDK’s 7 January 2011 legislation. As of today, the club holds the possession of 2 EuroLeague Cups, 1 Euroleague Runner-Up Cup, 1 Korac Cup, 16 Turkish League Championships, 12 Turkish Cups, 13 Presidential Cups and 2 G.S.G.M. Cups. Anadolu Efes succeeded especially after the 1990s in European arena and gained the title of “Turkey’s Pride”. The club also achieved receiving the Korac Cup and the European Cup for the first time in the Turkish sports history. In the following years, Anadolu Efes played at Euroleague Final Four in 2000 and 2001, achieved a third place and dominated the Turkish Basketball in the 2000s winning several cups.
Presenting itself as much more than a basketball club, Anadolu Efes Sports Club aims to carry Turkish sports forward, motivating youngsters to love basketball while succeeding in representing our country in European arenas. Anadolu Efes is the first Turkish team to send a Turkish player to NBA and to raise many stars from a young age, also presents new ones to our sport every year.
Anadolu Efes Sports Club, which rejoiced entire Turkey with their successes, has won many awards in supporter communication and marketing area works and enshrined in basketball lovers’ hearts. Anadolu Efes won the Euroleague Gold Devotion Marketing Award for five times (2010, 2013, 2017, 2020 and 2022) and became most EuroLeague Marketing Devotion Award winning team in Europe. Anadolu Efes Sports Club is also the only Turkish team that won EuroLeague marketing Devotion Gold Award.
Anadolu Efes succeeded in becoming a reference sports club in Europe with publicity, marketing and communication works, and achievements in using the communication devices. Also, Anadolu Efes brings the team and the supporters together in successful campaigns and create an effective atmosphere and creates strong institutional social responsibility projects.