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Group Companies


Çelik Motor

Being one of the longest-standing companies of Anadolu Group, Çelik Motor was founded on February 26, 1960 as a limited company and was converted into a joint-stock company on May 14, 1970. Having celebrated its 56th anniversary in 2016, Çelik Motor has been significantly contributing to the development of the industry since the day it was founded. Çelik Motor has been active in the automotive industry under the same name and structure for more than half a century and has led the way in many fields of services. In this respect, Çelik Motor bears the title of Turkey’s oldest established company in its field.

Çelik Motor made its first major breakthrough in 1966 with the sales of Skoda pickup trucks. In 1985, the company acquired the distributorship for Lada cars and achieved great success with this brand. Lada quickly became one of the most popular vehicle brands of the period and Turkey’s best-selling imported automobile from 1989 to 1993. Çelik Motor acquired the operations of Honda automobiles in Turkey in 1986 but then transferred the same to Anadolu Honda in 1992.
Having successfully positioned the represented brands among the best-selling nameplates of the industry, Çelik Motor has been offering the South Korean brand KIA to automobile enthusiasts since 2001. Çelik Motor has successfully made KIA, a globally rising brand, one of the key players in the Turkish automotive industry. Making the difference with its vision in technology and design, in Turkey, as much as across the world, KIA continues to raise the bar and to delight automobile enthusiasts.

As of 2005, Çelik Motor entered new consumer markets, exploiting its innovative and entrepreneurial vision. The company’s fleet rental brand Çelik Motor Filo has become a key player in its field. In 2014, Turkey’s first 100-percent-national-capital corporate rent-a-car brand Garenta has ambitiously entered the market. Having consolidated all of its car rental operations under Garenta’s roof in 2016, Çelik Motor shapes the sector with its two brands, GarentoPRO in long-term and GarentaDAY in short-term rentals.

In 2013, Çelik Motor has carried its long-standing experience to the digital platform and built the online second-hand automobile auction site "". With an annual sale of more than 20,000 vehicles, "" continues to be the leading automotive e-commerce platform.

Bringing a breath of fresh air to the second-hand automobile industry, this platform saves vendors and buyers from the trouble of dealing with more than one person. Until 2017, only the cars within range of Çelik Motor were sold on this platform; however, thanks to huge demand the auction section has been made available to the service of all retail and corporate customers.

Another distinctive feature of "İ", which distinguishes it from any other second-hand auto sales platforms, is the artificial intelligence application, Carwizz. Thanks to this app, users can easily find out the market value of automobiles. In Carwizz appraisal reports, all details of automobiles, including seasonal and economical effects, are thoroughly covered.

Being a pioneer in the Turkish automotive industry, Çelik Motor will continue to offer customers innovative products and services through its brands and new projects.

Introducing a new concept to the industry with its first short term rental operations in 2014, Garenta united its forces with Çelik Motor Filo, which continued its Long Term Operational Rental activities for over 10 years, under the name of Garenta brand in 2016.

Garenta has been operating with a “new generation” service concept in car rental services and aims to be the sole provider of all car rental needs of its customers. It has rapidly become one of the leading companies in the industry thanks to its customer -oriented service concept, solution-oriented structure, services specific to individuals and corporations, and its technological infrastructure.

With its branches located in 12 cities and airports, Garenta operates 24/7 for its customers with its “GarentaDAY” brand for short-term rentals, and offers services to corporations and individuals with its “GarentaPRO” brand for long-term rentals. Garenta makes its customers' lives easier through its long term online rental system, which is a first in Turkey and supports its customers whenever they need via its call center and live support team.

Garenta offers a flexible and fast car rental experience thanks to its large car park and provides additional benefits to customers through its collaborations with various brands. serves as Turkey’s online second-hand automobile auction platform since 2013 under the organization of Çelik Motor. Providing a fast and reliable environment for selling second-hand cars with a guaranteed return system within 7 days, brought together 15,000 automobiles with their new owners in 2016 and 20,000 automobiles with their new owners in 2017.

Besides corporate customers, the platform also sells cars to individual customers through auctions and serves as one of the most successful examples of digital transformation in the automotive sector with its branch network in İstanbul, Ankara, Bursa, İzmir, Kocaeli and Gaziantep.

Thanks to Carwizz, an artificial intelligence application specifically developed for İ, market values of automobiles can be found out easily before sales procedures. Automobiles are thoroughly inspected in Carwizz expertise reports including any seasonal and economical effects.

With the approved expertise service of TÜV SÜD, the independent technical inspection company that has 150 years of experience in its field, offers cars to its customers with its "As Good As New” motto. During the expertise; running gear, body shells and paint, electronic and electrical components, engine and mechanics, documents and equipments, interior, brake system, tire and wheel rim controls are conducted and the current situation of the cars are reported in a transparent manner. The users, who are also the members of the site, also have the opportunity to examine the expertise reports of the cars they want and see their photographs taken from different angles.

Thanks to its new generation services, aims to meet more car enthusiasts with their dream cars in the upcoming periods.